Leke,
I got your points, though I can't agree with you totally on digital product. You can get highest return on investment from digital program. It depends on how quality they are anyway.
Oga Lateef. Yes I agree with you that you can get the highest return on investment with digital products considering the little or no capital involved. But to say that success of digital products depends on it's quality?? I disagree with that.
We have seen cases where a worthless product has made millions in sales. Remember that people do not have the opportunity of seeing whats in the digital product until after they have actually bought it.
In my opinion what counts in making a digital product a success is a combination of the factors listed below:
1. An excellent sales copy
2. A good advertising campaign
3. A good JV relationship with other marketers ( so they'll hype you)
4. A little luck.
On the other hand, there are products that have excellent content but because they lack the ingredients listed above, they hardly ever sell a copy.
So my point is simple. Digital products can make you an overnight millionaire but it is not the product itself that makes you money, it is your sales pitch.
Hope I'm right.
